Using her sex appeal to help bolster interest, Shannon James attended the Macanudo millionaire contest launch at Club Macanudo n New York City on Tuesday (July 13).

The 23-year-old former Playboy Playmate of the Month was looking fabulous as she joined General Manager of Club Macanudo, Mauricio Cordoba, and Director of PR of General Cigar Co INC, Victoria McKee Jaworski, for the day's press duties.