Sarah Jessica Parker as Gloria Steinem: First Look!

Posted Wednesday February 1, 2012 5:20 PM GMT

Getting to work on an exciting new project, Sarah Jessica Parker was spotted on set of “Lovelace” in Los Angeles, CA on Wednesday (February 1).

The “Sex and the City” chick sported a long blond wig as she rehearsed her lines before plugging away at the day's scenes.

As previously reported by Gossip Center, SJP landed the role as Gloria Steinem after Demi Moore opted out in the midst of her personal life woes.

Meanwhile, Sarah joins her old friend and “SATC” co-star Chris Noth in the porn star-based film as he plays a man named Anthony Romano.

Recently joking with press regarding SJP’s casting, Noth told, “My character funds [the movie ‘Deep Throat’]. So I should try to talk Gloria into a porn scene.”

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