Celebrities making their own fragrances seems to be a fairly regular thing now, but Ryan Lochte's new "product" might not be the type to fly off the shelves.
In a new Funny or Die video, the Olympic swimmer is advertising his newest venture- a fragrance. Appropriately named "Pool Water," Lochte explains the new cologne "allow[s] anyone to smell the chlorinated way I smell."
Demonstrating his athletic prowess outside the water, Ryan Lochte participated in the 2013 Celebrity Kickball Game in Times Square in New York City on Tuesday (April 23).
Celebrating the launch of Wild Turkey American Honey's Bar-sity Athletics sports social initiative, the Olympic swimmer was decked out in a black jersey and blue jeans as he prepared to show off his schoolyard sports skills.
After just getting a whack at his own reality show, Ryan Lochte admits that he has turned down other small screen opportunities in the past.
While attending the E! network's annual upfronts event, the Olympic swimmer explained, "They asked me if I would [do The Bachelor] or Dancing With The Stars, and I was like, 'why don't I just have my own reality TV show, and just put it all in there myself?' Do it my own way."