Balmain Taps Rihanna for Spring Campaign
Everything she touches ends up amazing so it’s no wonder Balmain recruited Rihanna to front their ad campaign for Spring 2014.
Teaming with Inez van Lamsweerde and Vinoodh Matadin, the “We Found Love” singer shot the spread in New York City and will be featured in magazines starting next month.
Balmain creative director Olivier Rousteing told WWD, “In front of the camera, she makes you feel like she is the only girl in the world.”
“When the woman that inspires you wears your creations, your vision feels complete,” he added, noting that he considers Rihanna the “icon” of this generation.
Photo Credit: Balmain, Instagram