Octavia Spencer Sues Sensa Over Endorsement Deal
Talk about a celebrity endorsement gone wrong: Octavia Spencer is suing a weight loss company, claiming it owes her $700,000 for losing 20 pounds. In response, the company says the Oscar winner undermined the company’s weight loss ad campaign.
According to a lawsuit filed in Los Angeles Superior Court this week, the star of “The Help” says she passed on a $3 million offer from another firm in order to sign a $1.25 million deal with Sensa Products.
But the actress says that after she lived up to her end of the deal, losing the contractually mandated weight, Sensa failed to pay her the rest of the money she was owed. Miss Spencer has sued for breach of contract and fraud, alleging that Sensa tried to “manufacture a way out of the agreement.”
At the heart of the dispute are Tweets that Spencer made on Sensa’s behalf, supposedly promoting the product. The actress included “#spon” — for “sponsored” — at the end of her messages, which Sensa claimed somehow interfered with the ad campaign.