Monica Cruz Strips Down for Agent Provocateur’s Fall/Winter 2012 Campaign

Staying busy with a bustling career, Monica Cruz has been named the face of Agent Provocateur’s ad campaign for Fall/Winter 2012.

The sexy Spanish actress/model stars in “Wilhelmina: Show Your True Self,” a concept set in Victorian London and shot in a decommissioned English prison.

Director Sarah Shotton explained, “I wanted it to be romantic Goth, so it’s quite dark but quite beautiful.…It’s nostalgic but true to the brand in dark shades of red and purple. It’s set in a Gothic underground space, brought alive by Mónica’s frenzied and fantastical performance. Mónica is a beautiful embodiment of the Agent Provocateur brand, knowingly sexy and empowered by her own sensuality.”

The campaign features three distinct styles- Whitney, Novah, and Ameliah. “For Whitney, we wanted it to be edgy and domineering. We are finding those looks are getting to be more popular.…People are getting braver. We wanted Novah in colors that are rich and sexy and slightly Gothic. When I showed Novah to all of the girls at stores worldwide, it was like ‘Ah.’ The lace for Ameliah was so pretty that I wanted to use a full length of it as a skirt with suspenders. If you’re shy about your hips, it kind of skims off the top,” added Shotton.

And Cruz was Sarah’s first choice for the gig- “She’s a professional dancer, a very sexy woman. I’ve never seen a woman move like that.”