Justin Bieber: The Face of Adidas NEO
With a highly successful singing career, nail polish line and fragrance, it’s no surprise that Justin Bieber is taking a dive into the world of fashion.
It was just announced on Tuesday (October 16) that the 18-year-old heartthrob is the newly named face of Adidas’ NEO label.
Not only will the “Boyfriend” singer front the ad campaigns with his darling smile, he will also pick his favorite styles for his fans to follow in a two-year partnership.
Justin said that the collaboration is a "perfect fit" because "we both believe in living life to the fullest, being young, free and making our own style."
When describing his personal style, Bieber said he chooses "clothes that look good.” When he’s onstage it's all about "comfort, great color and fit."