Jessica Simpson Flaunts Fab Form in Swimsuit Spread

Posted Wednesday January 29, 2014 10:40 AM GMT

She’s a brilliant businesswoman in addition to her drop-dead gorgeousness, and Jessica Simpson put the two together for her new ad campaign.

The “Fashion Star” babe looks amazing in her 2014 Jessica Simpson Collection bathing suit shots, proving that a little hard work and some help from Weight Watchers is all it took to shed her baby weight.

Simpson shared, “It was so much fun. I’m very proud of what we’ve built, so to have everyone together on set surrounded by all of our clothes made for a great day. I love the new swimwear we have coming out.”

Of the strapless white bathing suit she modeled, Jessica gushed, “This swimsuit is feminine and a little retro in its detailing. It’s very sexy, but it still leaves something to the imagination. And the shape is incredibly flattering.”

“This season we brought a feminine take to the current trend toward casual. For instance, pairing a loose-knit sweater or an oversize worn-in denim jacket over a dainty floral print romper, or adding a touch of a pastel rose print to the lapel of a moto jacket. You’ll see a lot of floral throughout the line — perfect for spring.”

Meanwhile, Simpson can’t wait to get hitched to fiancé Eric Johnson in the months ahead. “The new year will definitely bring on the wedding bells, which is exciting … I think it’s about time. Knowing that I have the wedding coming up is an incentive to stay on Weight Watchers, count my points and stay in the gym. I mean, when you see my dress, you’ll know.”

Photo Credit: Jessica Simpson

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