Gwyneth Paltrow Brings Her Beauty to Max Factor
She's just been named the world's most stylish woman, and now Gwyneth Paltrow is staking her claim on the beauty realm with her new gig as the face of Max Factor.
According to the company, the "Iron Man" actress has signed on to act as "creative inspiration" to the legendary brand's cosmetic team, as well as star to Max Factor's upcoming campaign, which launches globally in November.
During her six month long promotional stint with the makeup giant, Paltrow will reportedly model looks that "reflect the different aspects of her life" via television, print and web advertising.
Excited over their partnership, the brand's VP, Esi Eggleston Bracey told press, "It was magical to see these creative forces coming together…our international network of renowned makeup artists, led by Pat and inspired by Gwyneth. What a combination and what stunning results.…This campaign is a real celebration of Max Factor makeup artistry and we’re hoping it will act as inspiration for other women to find the glamor statements that are right for them.”
Photo Credit: Courtesy Photo