Victoria's Secret Candy Store Launch

Victoria's Secret tested out a new marketing ploy on Tuesday (June 26), drawing the attendance of some of their top models. The world-renowned intimates brand did so by opening a "pop up" store in NYC.

Open for one day only (hence the term "pop up"), the Victoria's Secret Sexy Beauty Candy Store at 1657 Broadway and 52nd Street became the temporary home of the brand's "unique vision of sweets."