Carrie Underwood Plugs Almay in Nashville

Posted Thursday January 23, 2014 11:05 AM GMT

As one of the hottest stars in Country Music, it’s no wonder Carrie Underwood chose Nashville for her big Almay press conference on Wednesday (January 22).

The “Jesus, Take the Wheel” singer showed up at the Hermitage Hotel donning an Adeam dress with matching heel by Ted Baker London where she was introduced as the newest global ambassador for the cosmetics giant.

Almay Global Chief Marketing Officer Julia Goldin told press, “Carrie embraces Almay’s approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand.”

And Carrie is thrilled to be an Almay Ambassador- “Honestly, I could never be associated with a company I didn’t believe in. I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique. I’m also really impressed by their products, which I use in my daily life and when I’m working. There’s really something for everyone and every occasion – whether you want to get that perfect ‘no-makeup makeup look’ or create a fun, amped up ‘date-night’ smoky eye.”

Photo Credit: Getty Images

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