Billionaire Richard Branson was busy yesterday launching the first of Virgin America's three daily flights between San Francisco and Las Vegas. And he brought out some star power to help build up press for the affair.

Attending the festivities were Lauren Conrad and Audrina Patridge, stars of MTV's reality show "The Hills," along with former centerfolds Pamela Anderson and Carmen Electra.

Baywatch babe and four time Playboy model Carmen Electra proved she still has the stuff to strut down the beach in a bikini and stop traffic. With a professional acting and modeling career dating back over a decade, it's no surprise that Carmen was able to take advantage of the media hounds.

To set the stage, Carmen was casually dressed while hosting a party at the Polaroid House in Malibu, when the paparazzi started to press her to give them some more exciting photos.

It was a good night for men. Spike TV honored the entertainment world with their first annual “Guys Choice” awards, and Tracy Morgan was there to host the night. While the show doesn’t air until June 13th, the winners were announced Saturday night (June 9) to the delight of men everywhere.

Adam Sandler was recognized as the ultimate “Guy Guy,” while his favorite band of all time, STYX performed “Renegade.” The “Best Guy Movie of All Time” went to Vince Vaughn and Jon Favreau for “Swingers.”